SEO Optimization

Check out these links

10 SEO tips for your ASP.NET website
http://www.codeproject.com/KB/aspnet/10_SEO_Tips.aspx

Basic ASP.NET SEO
http://weblogs.asp.net/gunnarpeipman/archive/2008/06/10/basic-asp-net-seo.aspx

Developing SEO friendly URLs with ASP NET 2.0
http://www.macronimous.com/resources/developing_SEO_friendly_websites_with_ASP_NET_2.0.asp